The urban villages are a central part of Longgang district but also provide the site with certain characteristics and differentiation which will be the key for the success of the city as a whole. There is a set of urban villages which have been identified as potentially interesting to be preserved. This project proposes the use of these areas as part of a strategy for generation of various brands across the site. The purpose would be to facilitate as much as possible a similar process to the previously mentioned in the Dafan Oil Paining village effect. In order to do this, a research process should take place during later stages of development, which would include consultation and engagement with local communities to try to understand which are these potential themes or anchoring brands which would emerge out of the villages.